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SOURCE: Consumer Reports "It's clear that online dating websites play a major role in the lives of many consumers — we invest a tremendous amount of time, money and emotional energy.
It really is a consumer issue worthy of our attention." said Margot Gilman, money editor for Consumer Reports.
And all of that begins with a quick and dirty assessment of rapport and chemistry that occurs when people first meet face to face." To be sure, Finkel acknowledges downsides to having so many date options.
In the 2012 review, Finkel and his colleagues used the term "choice overload" to describe what happens when people wind up making worse romantic choices when they've got more of a selection.
In fact, when compared to other consumer products, like cars, computers and credit cards, online dating services received the lowest satisfaction scores Consumer Reports had ever seen, Gilman said.For example, many dating services ask people what they want in a partner and use their answers to find matches.But research suggests that most of us are wrong about what we want in a partner — the qualities that appeal to us on paper may not be appealing IRL.Actually, the mathematical model they used did a job of predicting attraction than simply taking the average attraction between two students in the experiment.
Sure, the model could predict people's general tendency to like other people and to be liked in return.
"For people who want to whine and moan about how online dating isn't working," says psychologist Eli Finkel, "go back in time to 1975.